Commemorate birthdays in a more rewarding way with this fun, entertaining app!

Leveraging the available digital tools and platforms to bridge their services to more Filipinos, mostly those that are in the far-flung areas, PCSO, in partnership with Minedomain, Inc., is set to launch "Birthday Panalo", a free and easy-to-use application with an entertaining game which will allow Filipinos to celebrate important dates in their lives, like anniversaries and birthdays, with exciting cash prizes.

Made for Filipinos, by Filipinos

Designed with Filipinos in mind, the Birthday Panalo app banks on the deep-rooted culture of Pinoys in putting value in commemorating special dates like birthdays and anniversaries.

While millennials are the main audience targeted with the launch of the app, Seaver Choy, Minedomain Inc. IT officer shared that ease of use is one of the main factors their team considered in developing Birthday Panalo to make it enjoyable for users across various age groups.

"We want the millennials to love this game so we went for what millennials want most -- ease of use. We only put in the necessary elements for users to be able to do what they need to do fast and immediately. We focused on the user experience when we were developing by having iterating designs that had constant user feedback. Birthday Panalo has gone through multiple design changes based on different user feedback across different groups." - Seaver Choy, Minedomain Inc. IT Officer

The core group which made and designed the Birthday Panalo app was an all-Filipino team composed of professionals from the country’s top universities including De La Salle University, Polytechnic University of the Philippines, and University of the East.

"Birthday Panalo app was built with resilience and celebrations in mind. We made it fun and easy to bet but still overly secure," Choy furthered, assuring users that the personal data and information they input within the Birthday Panalo app are protected according to industry standards.

Choy noted that the Birthday Panalo app has been tested by local and international cybersecurity companies like GLI, Bolton Labs, and Mantua, among others, to ensure that the app has the needed safety measures in place to avoid leakage of user data.

"Internally, we are also certified when it comes to how we operate and how we maintain the application," Choy said.

Celebrations made even more rewarding

Within the app which carries design elements signifying Filipinos, "Kapanalo" or users of the app can place a bet on a three-part number combination consisting of a month, a day, and a year. If the same combination gets to be picked during daily draws, a user can win as much as P100,000 as a cash prize.

After downloading the app, users can easily sign up using either their mobile phone or email address verified through a one-time password (OTP) sent by the app. Once done with the registration process, users can proceed participating in draws for as low PhP10.00 which they can pay via mobile wallets like GCash and PayMaya. Winners of lucky date combinations which will be notified via the Birthday Panalo app may claim their prizes at the PCSO main branch in Mandaluyong City, or have it credited on their respective mobile wallets.

The Birthday Panalo app will soon be available for free download via the Google Play Store and the Apple App Store. Kapanalo from all over the Philippines can also look forward to playing the Birthday Panalo game in select PCSO outlets nationwide in the coming months.

DISCOUNT ALERT: RunRio Trilogy 2018 Leg 2 Early Bird Rates

A couple of days ago, Runrio Events, Inc. announced on their Facebook Page the EARLY BIRD rates for the upcoming RunRio Trilogy Cebu Leg 2 (May 6, 2018) and RunRio Trilogy Manila Leg 2 (June 3, 2018).

For a limited time only - March 23 to April 6, 2018 - regular registration fees for the RunRio Trilogy 2018 Leg 2 will have a discounted rate. Save as much as Php200.00 for the 21k and 32k categories.

Take advantage of the discounted rates as this is offered for a limited time ONLY! You have another reason to participate in all three legs this year and complete your medal set.

Leg 1 Medal for the 21k category

For more information on the registration fees and the online registration schedule, visit www.runrio.com.

Honda Philippines, PBA inks new partnership to ignite action in PBA Commissioner’s Cup Season 2018-19

Paranaque City, March 9, 2018 — Honda Philippines, Inc. (HPI), the number one motorcycle manufacturer in the country, recently announced its partnership with the Philippine Basketball Association (PBA) at the Solaire Resort and Casino in Paranaque City.

Through the partnership with PBA, the most prestigious basketball league in the Philippines, HPI aims to touch on the lives of Filipinos by engaging in activities they love.

"Basketball has been a part of the Philippine culture and the Filipinos’ love for the sport is nothing short of amazing," said Daiki Mihara, president of HPI. "We hope that through this partnership, HPI can extend its support to Filipino talents, especially in the PBA league."

This year, PBA will be on its 43rd season and HPI presses on to bring the sport’s vibe closer to basketball fans. This initiative is attuned to the company’s vision of bringing the joy of mobility, especially through its safe, efficient, economical, and cutting-edge technology.

Honda, being a global brand, has sold 18 million units in worldwide sales last year and continues to build out its passion for excellence through continuous research and high technological standards for its products. With this passion for excellence, Honda wants to extend its innovations to the needs and preferences of Filipinos.

"We want to expand our sizeable foothold in the Philippines as a market leader in the motorcycle industry, by innovating technologies that improve the quality of life," Mihara said. "We also see the value of partnering with institutions, like PBA, especially that our motorcycles appeal to the young and active fans of the league."

Known for its innovative spirit, HPI aims to introduce the company as a market leader in motorcycles, spare parts, and power products that allows riders to have fun and proactively take part in thrill-seeking adventures.

For more information about Honda Philippines and its upcoming events, go to www.hondaph.com or follow the official Facebook page at facebook.com/hondaph/.

INVEST NOW WITH THE SUN LIFE PROSPERITY CARD

One of today’s most in-demand celebrities, Matteo Guidicelli, is featured in the latest television commercial of Sun Life Asset Management Company, Inc. (SLAMCI) And get this: there’s not just one, but two Matteos going up against each other.

The TVC shows two Matteos with strikingly opposite tactics: one tries to impress by bragging his material possessions, including a new phone and a credit card, while the other woos her by promising a brighter future together with the help of the Sun Life Prosperity Card.

The Sun Life Prosperity Card is an investment card worth P5,000 which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. The first of its kind in the market, it has revolutionized mutual funds investing in the country.

"We wanted SLAMCI’s new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it’s an easy and convenient way to start building one’s brighter future," explained SLAMCI president Valerie Pama. "By investing in mutual funds, one can make his money work harder for him, as against simply leaving all of it in the bank."

To illustrate this point, Pama shared that a 91-day time deposit in a bank 10 years ago would have given 28% return; but for the same period, the Sun Life Prosperity Bond Fund grew by 66%, while the money invested in the Sun Life Prosperity Balanced Fund would have earned 155%. Meanwhile, an investment in the Sun Life Prosperity Philippine Equity Fund gained 221%.

"This is exactly why we want Filipinos, especially the youth, to start investing some of their money in mutual funds," Pama said. "Instead of using up all of one’s money on trendy items that will soon be replaced by a new fad, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in fun yet clear manner."

For his part, Matteo said he had fun portraying two different personas. "It’s the first time I did such a project, and I definitely enjoyed playing both roles," he said. "But what’s important is that we were able to bring home the message. It’s fun to have nice material things and be on YOLO mode, but what will happen to you if all your money runs out and you have nothing saved for the long-term?"

And if there’s one thing that Matteo knows, it’s that some things are definitely worth the wait. "Whether I’m doing sports or working on a showbiz project, I know that I need to be patient before I could see the results. Training for a competition takes time, and so does shooting a movie or recording an album. It’s the same thing when you invest your money – you have to grow it long-term before you can enjoy the benefits," he explained. "You may have to wait a bit, but it’s always, always worth it!"

Catch SLAMCI’s latest TVC featuring Matteo Guidicelli on cable TV. To learn more about the Sun Life Prosperity Card and how you can start investing for a brighter future, visit sunlifeprosperity.com.ph.

SUN LIFE’S #LiveBrighter Campaign: Millennials for a Financially Prepared Generation

The new generation of workforce, the Millennials, wants to grow with a company that respects their individuality while being part of a noble cause. Such opportunity is possible when one becomes a Financial Advisor. This is a door that Sun Life (of Canada) Philippines, Inc. opens wider with a recruitment drive called #LiveBrighter. It aims to present the profession as a career choice for Millennials who wish to have the time and resources to pursue their passions as they advocate financial foresight and planning.

"Millennials are known to be slashers as they juggle a lot of things live travelling, blogging, and other passion projects on top of their regular 8-5 jobs. It sounds very aspirational but how can they sustain this in terms of time and resources?" said Sun life Recruitment Manager Fin Bernardo. "With that in mind, we see that the profession of a Financial Advisor is a perfect fit for their lifestyle," added Bernardo.

After introducing the Financial Advisor in popular culture thru its engagement with Cinema One’s Single/Single, Sun Life dishes out the #LiveBrighter Sessions. This is a series of meet-ups to show how a Financial Advisor lives up to the demands and rewards of the profession. It aims to reach more Millennials and send them the message that their dream job is just here all along.

Guided by the core values of a Sun Life Financial Advisor: caring, professional, inspiring, and winning #LiveBrighter Sessions will give a taste of the benefits one can enjoy in choosing this particular career path. More than the chance to earn unlimited income, it also provides perks such as all-expense travel and the freedom to work with an unbridled schedule.

With more Filipinos keen on getting insurance and investment products, the possibilities for new Advisors are endless. “We need more Financial Advisors to educate Filipinos on the importance of preparing for unexpected life’s events and offer them solutions that let them have Money For Life,” explained Bernardo.

Choose to #LiveBrighter now. Register to the next #LiveBrighter Forum by visiting bit.ly/LiveBrighter.

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About Sun Life Financial
Sun Life of Canada (Philippines), Inc. is a member of the Sun Life Financial group of companies, a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2016, the Sun Life Financial group of companies had total assets under management of $861 billion. 

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippines (PSE) stock exchanges under the ticker symbol SLF.