Ilocos is captured in drone and it's breathtaking!

A Philippine region that fuses the beauty of nature and our history together, Ilocos is given a fresh and exciting perspective by awesome videographer Christer Isulat. With his drone and hand-held camera, he went to shoot the key destinations in Vigan, Laoag, and Pagudpud.

The preserved architecture of Calle Crisologo, Bantay Tower, Quirino Bridge, and the dancing lights fountain are some of the spectacles documented for Vigan. The sand dunes in Laoag lets you have an exciting time aboard a monster 4x4 and unlimited sand boarding time. Laoag is also the home of Malacañang of the North as well as Paoay Church. Pagudpud is famous for its windmills, Patapat Viaduct, Dos Hermanos Islands, Saud Beach, Blue Lagoon, Burgos Lighthouse, and Bantay Abot Cave.

These destinations are an easy visit with the three main provinces easily accessible from one another.

This video was in collaboration with Biyaheroes and Partas Transport Company with hopes of encouraging tourists to visit these commute-friendly destinations and to take public transport when visiting. Instead of a very long drive, Biyaheroes lets commuters book and even choose their bus seats online, saving everyone from the hassle and the stress of planning their trips. They are in partnership with Partas that offers direct and round trip Manila to Vigan, Laoag, and Pagudpud buses with terminals in Pasay, Sampaloc, and Cubao.

With the blazing heat of the sun and the longing to see provinces that offer everything from history, adventure, and food trips, why not escape and book your Ilocos bus tickets now? Laoag na magdalawang isip pa! :)

IMMAP launches the country's first Digital Congress: The Power of X

To celebrate its 10th anniversary this year, the Internet and Mobile Marketing Association of the Philippines (IMMAP), the premier organization of digital marketing professionals in the country, will hold the first “IMMAP Digital Congress" or IMMAP DigiCon to encourage practitioners to amp up their skills in the rapidly evolving digital industry.

Carrying the theme “The Power of X: Digital Multiplied”, the IMMAP DigiCon fuses together other regular digital marketing conferences such as the Mobile Marketing Summit, Digital Commerce Summit and the IMMAP Summit into one grand event that is expected to draw around 3,000 delegates from various industries across the country.

Participants at the IMMAP DigiCon will gain the opportunity to listen to content provided by powerhouse experts and acknowledged regional and global thought leaders in the field of digital marketing. A total of 100 speakers representing the various sectors of digital marketing's diverse ecosystem will enlighten delegates on 10 tracks of topics:

• Branding and Marketing
• Content and Distribution
• Start-Ups
• The Digital Creative
• Social and Search
• eCommerce and Payments
• The Digital Agency
• CRM, Data and Analytics
• Research and Measurement
• and Media and Ad Networks

Included in the speaker lineup for the IMMAP DigiCon are Steve Kalifowitz, Twitter's Head of Brand Strategy and Advocacy for Asia Pacific and Middle East and North Africa (APEC-MENA); Sunita Kaur, Spotify's Managing Director for Asia; Ryan Morales, Head of Consumer Marketing for Google Southeast Asia; Eleanne Hattis, Head of Asia Pacific Sales for Waze; and Sandhia Devanathan, Head for eCommerce, Financial Services for Travel, Southeast Asia, for Facebook eCommerce, among others.

Other highlights of the IMMAP DigiCon will be a Trade Exhibit that will showcase digital commerce and other impressive and innovative technology solutions, and the Boomerang Awards, which celebrates the most effective and creative digital marketing campaigns developed and produced over the last year.

"We have long dreamt of establishing the country's first digital congress, and now it's finally happening after months of planning and painstaking work. We would like to thank the IMMAP DigiCon management committee for putting together this milestone event for our association's 10th anniversary, and we're looking forward to a successful event,” says Margot Torres, IMMAP President.

For his part, IMMAP Vice President and DigiCon Director-in charge Eduardo Mapa, Jr. said, "The array of speakers gathers the best of the best, the brightest of minds when it comes to digital marketing. We are glad that they are willing to speak during this event to help spread the word on the importance of digital marketing and, eventually, help transform the marketing landscape to make it even more vibrant and dynamic in the 21st Century."

"What we are preparing for is the establishment of what call a "digital economy" It is slowly and surely happening so everyone, whether in the traditional a digital marketing industries, should be able to embrace it and witness it. Our goal in digital marketing is to complement the tenets of marketing and hopefully transform and bring it to a whole new level. The road is tough, acceptance from companies is trickling, but we are moving forward. We hope that our event will help achieve that goal," explains Donald Lim, co-founder of IMMAP and overall Chairman of the IMMAP DigiCon.

The first "IMMAP DigiCon, The Power of X: Digital Multiplied" will be held on October 10-12, 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and other event mechanics, go to www.immap.com.ph or www.powerofx.ph.

NOVUHAIR LAUNCHES ENHANCED FORMULATION

Topical scalp lotion boasts of 19 natural ingredients

Say goodbye to hair loss and scalp problems with the newly-enhanced formulation of Novuhair. With 19 natural ingredients, the leading medicated topical scalp lotion is now almost 100% natural.

"The Novuhair Topical Scalp Lotion used to only have 12 natural ingredients. Its improved formulation has a much better fragrance and a cool and minty feel. It also has anti-dandruff properties, as well as nourishing and moisturizing effects on the hair and scalp," said Sheila Mae Velilla, CEO of Nutramedica, developer and distributor of Novuhair.

Aside from producing a more effective solution for hair growth, the changes were necessary to make the product 100% compliant to the ASEAN Cosmetic Directive (ACD). 

"Nature has provided a safe and effective answer to hair loss and scalp disorders with Novuhair. It is the only topical scalp lotion in the market that has the highest concentration of natural ingredients, FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly Philippine-made product that is globally competitive." added Velilla.

Made of herbal ingredients that include moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint, Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching.

Nutramedica is going global and will start shipping Novuhair to the USA, Middle East, Europe and Asia. The first batch of shipment to the USA will be available in California by second quarter of 2016. The company has obtained partnership with a distributor in Kuwait, and is currently facilitating product registration in Denmark.

Novuhair has been awarded by Watsons Philippines as the Most Successful New Brand of the Year in 2012 and has been recognized as the leading Medicated Hair Care Brand from 2012 to 2015. Just recently, they introduced Filipino music icon Gary Valenciano as their latest endorser.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Great Summer Calls for Great Photos

Photographs are considered as integral part of man’s existence since its inception back in the 1800’s. A breakthrough that gave a portraitist and its subject time saving and an ease to a consistently excruciating pose to achieve such perfection of a desired imagery. 

Capturing the precise moment.

Most of us may not know Lisa Gherardini, She is known as the lady who holds the title of the most parodied, most sung, most visited and the best known work of art in the world. 

Photo Credit: Wikipedia.Org

Her portraitist, is also known as an inventor, sculptor, architect, scientist, musician, mathematician, engineer, anatomist, amongst the long list of his designation. Leonardo Da Vinci, believed to have worked on his Mona Lisa between 1503- 1506. Finished it 1517. 

Photo Credit: Wikipedia.Org

In order for one to accomplish such perfection in imagery, one should have utmost creativity, passion and talent to produce a grand artful output.

Beauty and Talent can strike you a Home Run.

Nowadays one need not be a superb artist nor professional photographer to capture precious fambam moment, summer outdoor activities and amazing rendezvous, on or below sea level. Facilities offering extreme adventures such as Zip line and the likes are mushrooming everywhere. Active lifestyle is the in-thing that needs a gadget that corresponds and chronicles each memorable experience. 

CD-R King, Your one-stop media provider offers its patrons, The Action Cam.

It has a waterproof casing with waterproof rating of IP68 (Ingress Protection). Cd-R King’s Action Cam carries an LCD Display of 1.5" TFT (Thin Film Translator) and is HDMI 1080p capable with Image Resolution capacity of 4000x3000/3648x2736/3264x2448/2560x1920 and Video Resolution of 1920x1080@30FPS1280x720@60FPS/1280x720@FPS.

Official Specifications:

• Mode: Capture/Video/Setup/Playback
• File Format: MOV (H.264)/jpeg
• Lens View Angle: 120 degree
• Build in Wifi: IEEE 802.11B/G/N
• I/O port: Mini HDMI/Micro USB
• USB 2.0 Interface
• Charging time: up to 5 hrs
• Actual usage time: up to 1.5hours
• Supports: Micro SD card up to 32 GB
• Battery: 1000mAh

Meeting Mark Zuckerberg and My Facebook Friends Day Experience

Last January 31, 2016, Fellow Filipino Abby Asistio flew to San Francisco and had the wonderful opportunity of being chosen as one of the eighteen invited by Facebook on their 12th Anniversary Friends Day celebration with California-based Alopecia awareness advocate, Rachel Regal. Alopecia is an autoimmune condition which results in partial or total head and body hair loss. Abby Asistio have had it since she was four while Rachel just developed it sometime in 2012, the same year she discovered that her 10-year-old daughter, Eliana, had it, too. Six inspiring stories were picked by Facebook among its 1.64 billion users and Abby’s friends were all amazed when they’ve found out that Abby’s Alopecia story was one of them. Imagine that!

Abby and Rachel met each other through the double A hand sign campaign that Aby started in 2012, and they've been "connected" since then. Last year, Facebook Stories featured how these two were able to build a friendship, as well as campaign for disease awareness through Facebook! And last February 1st, Abby and Rachel had the chance to tour FB headquarters in Menlo Park, San Francisco, meet and chat with the people behind Facebook (Founder & CEO Mark Zuckerberg, COO Sheryl Sandberg, CPO Chris Cox, and a whole lot of awesome people), get crazy cool gadgets and have one of the best experiences of their lives.

Abby recounted that it was such a surreal feeling to be in the same room as the creator of Facebook, Mark Zuckerberg. Mark Zuckerberg was wearing his trademark look (jeans, sneakers, shirt and a big smile on his face), and had such a friendly, approachable aura and demeanor about him. Not at all intimidating! He shared stories about how the company started, its mission-vision, the ups and downs that come along, and their future plans. Those invited also had the chance to ask him questions. When Mark Zuckerberg was asked about achieving success and life’s “impossibilities”. He said, “There’s a difference between impossible and things taking a really long time. Even if you’re not going to be able to do something in a short time period, if you care about something, you want to see the world to move into that direction… So the best thing to do is just get started and not be discouraged. It’s tough because this stuff is hard, or else people would’ve already done it.”

Abby Asistio got the chance to ask a question to one of the world’s 50 most powerful, successful women in business, Facebook COO Sheryl Sandberg. Aside from Alopecia awareness, Abby is also an active Real Beauty advocate with girls and women struggling with various insecurities, being so consumed by the world’s unrealistic and sometimes superficial standards of beauty. So Abby asked Sheryl about her perception of it. Sheryl said that beauty is just like success and that no one could really define it for you. We are all unique. We have different stories, dreams and desires. We should explore our own inner and outer beauty, believe and embrace that we are beautiful, and never allow anyone to tell us otherwise.

Mark capped off his talk by sharing their company philosophy with everyone present. Though already having over 1 billion subscribers, there are still 7 billion people all over the world without access to all the meaningful connections and information that Facebook brings. One thing that the company stands by is that “things are always 1% completed”. It keeps them grounded, reminding them that there is always so much work, growth and progress to be done, and so many people to reach out to and help.

Everything about the Facebook trip was overwhelming and inspiring according to Abby. More than anything, it reminded her about “responsibility”. We are all given our own platforms, in this case “accounts and connections”, to make a dent in this world. It is up to us to become complacent and take these vehicles for granted, or maximize the opportunities and use them to make a positive impact in this generation. Abby is grateful that Facebook has become a medium for her to communicate disease awareness and touch people beyond the confines of her tiny room and her country. Abby is also glad that she and Rachel are two out of millions of people choosing to recognize the importance of social media in contributing to making this world a better place, and actually doing something about it.

Truly, God plans the best adventures and creates the most beautiful surprises. Abby knows that she wouldn't have been handpicked for this if it weren't for Him, as well as the countless individuals who have cared and showed support for my advocacy. Abby would like to leave a positive thought to everyone that we should really take the time to search for and identify our “purpose” – that one unique, very specific calling that is the result of our talents, dreams, desires, passions and experiences. Once you find it, be faithful to it no matter how long or difficult the journey towards its fulfillment may be. You’ll never know where it could lead to, how far it could go and how large it could grow. Abby is also thankful that her campaign continues to spread and reach new heights and she is particularly grateful to Facebook for giving her this opportunity and to Novuhair, Nature's Answer to Hair Loss (www.novuhair.com), for always being so supportive of her advocacy and endeavors. Abby is proud and honored to have represented the Philippines and the Alopecia community in this once-in-a-lifetime, international event.